October 10, 2024
Breathe with Purpose for World Mental Health Day 2024
At TOMS, we believe that business can be a force for good in the world. Our purpose is simple: we are in business to improve lives. This mission has been at the heart of who we are since our start in 2006. Merging profit and purpose, we reimagined a new way of doing business. As the pioneers of the One for One® giving model, we’ve evolved our strategy to now give 1/3 of our profits to improve lives - 105 million and counting. This World Mental Health Day 2024, we are proud to stand alongside millions of individuals and organisations raising awareness and offering support to those who need it most.
Mental Health Awareness: Why It Matters More Than Ever
Mental health awareness is more important than ever. With rising levels of stress, anxiety, and depression, finding accessible tools for managing our mental well-being is crucial.
Breathwork, for example, is a simple yet powerful way to regulate the nervous system, reduce stress, and bring a sense of calm and balance to the mind. As breathwork facilitator and mental health advocate Millana Snow reminds us:
By integrating practices like breathwork into our lives, we gain a tool to cultivate joy, enhance optimism and hope, and offer guidance during challenging times. At TOMS, we recognise the power of these small moments, and we are committed to supporting mental health initiatives that help individuals find peace and resilience.
Supporting Mental Health Through Impactful Initiatives
When you buy TOMS, you're not only investing in comfortable, stylish shoes for women and men, from Alpargatas to Boots - you’re also contributing to a larger purpose. 1/3 of our profits help support mental health resources for those who need them, from community-based programmes to supporting mental health charities.
In the UK we’re proud to donate and support The Mix and The Maya Centre. On a European level, we also donate and support International Medical Corps, which provides critical medical, mental health, and training services in humanitarian situations. Together with these initiatives, we aim to bring hope and optimism to individuals facing mental health challenges. This is how we, as a brand, strive to make a meaningful impact.
Join Us In Honour of World Mental Health Day 2024
As we honour World Mental Health Day 2024, we invite you to take a moment to breathe with us. Join us in a quick breathing exercise, led by Millana Snow, to help you let go of anything that might be weighing on your mental health. Inhale deeply into your lower belly, into your heart, and exhale it all out. Now take three breaths to centre your mind and ease your nervous system.
